Studio@Gawker
Studio@Gawker

Advertisers were out at their creative best at this year's Super Bowl. But rather than spend the big bucks on ads during the game, marketers knocked it out of the park with unique game-related ads that ran in the days that followed.

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Jell-O surprised everyone with their ad dedicated not to the winners, but the losers of the Super Bowl - promising free pudding drops throughout San Francisco to celebrate being #2. I wish I had gotten free pudding as a result of being a Notre Dame fan this year. I got nothing but dibilitiating disappointment.

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